Snap-on
Summer Sizzler Promotion

For Snap-on franchisees tasked with equipping automotive technicians with the tools they need to do their jobs, it also means finding new ways to sell products when many of their customers are thinking about vacations. Enter Snap-on Summer Sizzler, a tasty reimagining of a typical summer promotion geared to help drive sales and make mouths water.

We transformed their retail spaces into a high-end butcher shop to align franchise owners’ selection of professional-grade tools with the premium-quality meat customers may look to acquire in advance of a summer barbecue.

Franchisees were thrilled by the concept and the opportunity to play the role of butcher as they transformed their vans and trucks into a master meat counter. Some even took the concept further by providing grilled food and meat snacks to technicians on their routes. And customers ate it up. Year-over-year sales were nearly double those of the prior summer promotion and franchisees reported record sell-through of product, turning inventory in 1-2 weeks versus the 5-6 weeks planned.

Role Art Director
Agency Traction Factory