Snap-on
Catalog 1400

Art Direction | Portraiture | Commercial Product Photography | Photo Styling | Layout Icons | System Design

 

In the automotive industry, tool catalogs will always be anticipated, collected and cherished. Catalog 1400 tells the story of manufacturing by the hands of good honest people. The tools are perfectly showcased like rolexes, while cinematic portraits help put faces and hands to the brand.

Role Art Director
Agency Traction Factory
Photographer Jeff Salzer

TF_SnapOn-Catalog1400IntroAd_Master.jpg
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Snap-on Tools Catalog 1400
Snap-on Tools Catalog 1400
Snap-on Tools Catalog 1400
Snap-on Tools Cat1400
Snap-on Tools Catalog 1400
Snap-on Tools Catalog 1400
6946-_PlantWorker-Slug_r4.jpg
6946-10_ToolStorage_Intro_r9.jpg
6946-36_PowerTools_Intro_r7.jpg
6946-41_ShopTech_Intro_r7.jpg
6946-52_Diagnostics-Intro_r8.jpg

Alternate Art Direction Concept + Layout

Sometimes our favorite option doesn’t get chosen. I really liked how clean this was, and how it made the tools feel contemporary and celebrated.

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Artboard 3 copy 3.png
Artboard 3 copy 4.png
Artboard 3 copy 6.png
Artboard 7 copy 3.png
Artboard 7 copy.png
Artboard 7.png

 

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