Horny Goat Brewing Co. Packaging Refresh

Horny Goat Brewing Co. made a huge splash in the craft beer community in Milwaukee. After five years of rapid growth, they decided to shift production largely from bottles to cans.

Rybo crafted the brand — both as the lead in-house creative at Horny Goat Brewing Co, and later as a continued partner at agency, Traction Factory.

Role Art Director + Illustrator
Agency Traction Factory