Smax Brand Launch
Smax is not just another lunch. It’s a lifestyle. Bold color palette. Bold flavor for their palate. A slap on the tongue — and a taste of what’s to come.
This irreverent brand targets those that care about what they eat, but don’t want to waste cheat day on chicken tenders.
We developed the launch materials and merch to tell the brand story, while the social strategy gives you the deep dive on the lifestyle and menu items.
Role Creative Director
Agency R+R
When you want grab 'n go to actually be worth it, you pick up a lunchbox from Smax. This place isn't sorry about seasoning to the max, and the branding makes no apologies either. We created this teaser to announce their debut as a food truck.
