Pedialyte Oasis
UI/UX Design | Experiential | Art Direction
Yes, that Pedialyte. No it’s not just for babies. Pedialyte has a massive adult sampling program targeting those ahead of the curve on rehydration. Where do we find ‘em? Riot Fest.
How do we maximize Pedialyte’s opportunity as the official hydration partner of Riot Fest? We created the Pedialyte Oasis. Guests could knock on oversized water coolers to receive a surprise sample. Branded Quench Buggies scattered the grounds to extend the footprint. And no Oasis is complete without a flamingo overload photo op. #flockedtopedialyte
Role Art Director
Agency GMR Marketing
Pedialyte Oasis Companion Site
The concept demonstrates a fun informational site targeting female ahead of the curve adults, age 21-35.
Pedialyte’s main use cases are heat, travel and exercise. Users can learn about staying hydrated in those scenarios. The overall tone is classy and contemporary, but also ties in the fun of the brand. The landing page also has a fun easter egg — you can water the plants!
This prototype was created using Adobe XD.
