Rockin' For A Cure
#VSALS Posters

Rockin’ For A Cure is an annual fundraiser to bring in donations for ALS research. As grassroots as it gets, local musicians gather in a jazz club to perform for the audience and support the cause.

This poster series distilled the event down to its most basic elements. The giant hashtag with instruments overlaid compels the viewer to learn more. The posters were installed as a series throughout the Madison metropolitan area.

Most importantly, the posters worked. And they got a little nod from Graphis too.

Role Art Director
Agency Traction Factory